The founder of DaSein 668 is Sharon DaSein. A long-time cigar enthusiast in addition to being one of Britain’s best baccarat-players. And it was thanks to her early career in baccarat that she became well
known in London during the six ties.
A fame that has lasted until now.
Not least thanks to her friendship with some of the most famous bands of the1960s and 1970s, like The Beatles, Rolling Stones, David Bowie, etc. And it was this experience that had her publish her memoirs in the early 1980s, a book that sold ten million copies worldwide, making Sharon DaSein a household name.
Her cigar interest led her to open her store at the beginning of the 1970s, and the rest is, as they say, history.
And here is a little of this history: